Foundation Innovations

Technology is wonderful, but when technology meets beauty that's when the real magic happens. Beauty innovations have made our life easier since nail polish remover pads existed and bb creams and beauty blenders entered our lives. Making the beauty process not only easier but also smarter. Well I have another exciting beauty innovation for all you make-up feens, welcome high-tech fluid foundation.

Say bye bye to thick, cakey traditional foundation and say hi to a new, sleek alternative. They come in very small packages and have a dropper application. Apparently you only need a few drops to cover your whole face. 

What's great is that almost every single beauty brand is hopping on the bandwagon and creating their own version of it. Which means it will be available at every price point you're looking for. The difference with these are that they are watery and usually are described as a 'fluid to powder' formulation. They are quite matte and buildable and most contain SPF. Consider them as  the opposite to a BB cream. So if you're looking for a high coverage, matte, buildable foundation, this high-tech fluid foundation is the one.

Here's how you use them:

- You NEED to shake it before using 

- You only need a couple drops and then it will start moving when you use a brush to blend 

- Stay away from using beauty blenders, use fingers and then a buffing brush 

- Skin prep is ESSENTIAL - try a hydrating primer before use

Here are some on the market right now:

ARMANI MAESTRO FUSION MAKEUP SPF 15, $64

LAURA MERCIER SMOOTH FINISH FLAWLESS FLUIDE, $48

L’OREAL PARIS MAGIC NUDE LIQUID POWDER SPF 18 , $10.99

YSL FUSION INK FOUNDATION SPF 18, $60

I will definitely be looking into getting one of these sometime soon and will do a review on it for you guys!

Take care dolls!